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MS usa Kazaa



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Pubblicato da Redazione il 23/10/2002 alle 00:00




Stando a quando riporta The Seattle Times La Microsoft avrebbe deciso di promuovere il formato del proprio Windows Media Player 9 sul famosissimo programma di PeerToPeer Kazaa, il "piracy haven" (come definito dal sito stesso).
La scelta di questa mossa è semplicemente dovuta al fatto della grande popolarità del programma e quindi una facilitazione nel distribuire i video dimostrativi compressi con lo stesso.

Da "The Seattle Times":

Microsoft has picked up the tab to distribute at least two companies' promotional videos on Kazaa in the Windows Media 9 format, representatives of those companies say. The videos not only show off the improved picture quality of Microsoft's latest technology, they also help distribute it — when Kazaa users download and play either video, their Microsoft media player software is automatically upgraded to Windows Media 9.

E ancora:

The videos were put on the Kazaa network by Altnet, a Los Angeles-based company that uses Microsoft's digital-rights-management software to place electronic locks on the songs and videos it distributes. Those locks deter unauthorized copying, enabling companies to take advantage of the virtually free distribution provided by Kazaa without losing the ability to demand payment and limit usage.


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